JOY OF LIVING project at designjunction
September 2012

Modus are delighted to contribute to the JOY OF LIVING (Part 2) a charity project initiated by Max Fraser and Maggie’s. Modus are one of a select group of manufacturers invited to donate a domestic product customised in response to the project title: JOY OF LIVING.

Maggie’s is an organisation that creates places to provide emotional, practical and social support to people diagnosed with cancer. The title of the project stems from co-founder Maggie Keswick Jencks who once said: “Above all what matters is not to lose the joy of living in the fear of dying.”  This poignant quote informed the direction and title of this fundraising project.

For this incredible charity Modus will be donating a bespoke version of the classic PLC chair designed by PearsonLloyd. The chair has been customised, by the designers themselves, with the words 'Love Life' on seat and back. The chair will form part of a temporary exhibition at designjunction and will be available to buy at the show with all proceeds going directly to Maggie’s.

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